New sessions: Superstar Songwriter Secrets and From local hero to global superstar

January 17 2017

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New sessions: Superstar Songwriter Secrets and From local hero to global superstar

In our 20th anniversary year, we can offer you another essential programme of talks, panels and VIP encounters.
As well as practical guides on marketing, promotion and revenue generation, we’ll be focusing on the increasingly crucial role of Influencers in music and culture, and asking how the current worldwide political upheavals could affect the music world – and how the music world can fight back.Check out our new confirmed sessions for by:Larm 2017:In conversation: The A&R who discovered grimes
Before she was 30, Jane Abernethy had risen from an intern to become one of the most successful A&Rs at the legndary British independent label 4AD. Among Jane’s big catches have included Bon Iver, Grimes, tUnE-yArDs and Deerhunter. Currently based in 4AD’s US office, she remains one of the most adventurous A&Rs in alternative music. Don’t miss out on this conversation.by:Songs panel: Superstar Songwriters’ Secrets
What is it that puts the music scenes of certain cities on the worldwide map? Is it the location, climate, politicians or random factors? What kind of foundations need to be in place, and how does the interaciton work between local authorities and hte music world in order to extract the most potential?Let the songwriters working with Justin Bieber, Beyoncé, Alicia Keys, Rihanna and Ariana Grande inspire you.
(Axident/Andreas Schuller, Tayla Parx, TBC and E. Kidd Bogart)

New playlist initiative: New Nordic Indie 
Launching at by:Larm 2017 New Nordic Indie is a playlist initiative founded by the Nordic trade organizations for independent music. Collectively they represent more than 500 record labels, thousands of artists and tens of thousands of releases.

My ears! Don’t let the festival end on a high note
Eirik Harry Høydal has been involved in research on musicians and tinnitus, including a scientific study on the Øya artists. In this presentation he will look at the causes of tinnitus and how it can be treated. He’ll explain how exposure to loud noise affects our hearing, and what you can do to keep your ears healthy. There will also be a chance to ask questions.

When local heroes get world famous
From an international perspective, Scandinavia, and especially Norway, are considered to have a kind of ‘exotic’ sound and brand. To what extent does an international success depend on local support networks when the marketplace is global?

We Built This City on Rock n Roll
What is it that puts the music scenes of certain cities on the worldwide map? Is it the location, climate, politicians or random factors?  Music plays a big part in adding to a city’s value and making it more attractive, but how can we ensure that the entire value chain is set up in order to further strengthen the music industry.