Four new reasons to get excited about by:Larm
by:Larm 2025 brings together some of the most influential and forward-thinking voices in music today. This latest conferance announcement features four individuals who are reshaping how we listen to, think about, and work with music.
Femi Adeyemi
Femi Adeyemi launched NTS Radio in 2011 to challenge the predictability of traditional radio, and succeeded beyond anyone’s expectations. Today, NTS is a globally respected platform for underground and alternative music, known for its bold curation and inclusive community. At by:Larm, Femi will tell the story behind NTS’s rise, reflect on the power of independent media, and explore how radio can still push boundaries in a digital world.
Liz Pelly
As a journalist and author of the acclaimed book Mood Machine, Liz Pelly is one of the most insightful critics of the streaming era. Her work reveals how platforms like Spotify shape our listening habits, influence music creation, and often marginalize artists. At by:Larm, Liz will offer a powerful critique of playlist culture and algorithmic influence, while also highlighting movements fighting for a more artist-friendly future.
Nasra Artan
Oslo-born Nasra Artan is already a key player in the global music landscape. As Head of A&R at Sony Music Publishing in London and founder of her own management company, 444, she works daily with top-tier songwriting and production talent. At by:Larm, she’ll share lessons from her fast-moving career and reflect on what it takes to discover, nurture, and support artists at the highest level.
Gunnar Greve
With more than 20 years in the industry, Gunnar Greve has helped shape the careers of international stars through his company MER Musikk, most notably as the manager of Alan Walker. At by:Larm, Gunnar will dive into the power of community-building, breaking free from algorithmic constraints, and the journey from underground sounds to global success stories.
