January 29 2020
MMF UK, Chief Executive
Annabella joined the UK’s Music Managers Forum in January 2016. MMF UK is the world’s largest professional community of music managers with nearly 800 members mostly based in the UK with global businesses. We want a fairer more transparent music industry which operates in the interest of artists and their fans. Annabella brings a wealth of experience to the role having had a career encompassing EU advocacy in Brussels, commercial and public affairs with Cadbury, government communications at the Department for Business, Innovation and Skills and, latterly, as Director of Policy and Research at the Design Council.
The MMF UK has published the respected Dissecting the Digital Dollar series of 5 reports calling for the greater transparency in the music industry to ensure artists are fairly paid in the digital age. They are also a founder and supporter of the FanFair Alliance campaign which successfully called for restriction of ticket touting (scalping) so that real fans can see their favourite artists. Annabella is a founder member of EMMA, the European Music Managers Alliance alongside 6 other MMFs across Europe including NEMAA.