January 24 2020
SHFT & EMPIRE, CEO & A&R
Since moving to Shanghai in 2011 Luce has been a key figure and pioneer in the development of China’s electronic and hip hop music industries. From throwing underground raves in 2013 with acts such as DJ Snake and Skrillex, to surprise appearances from A$AP ROCKY, Luce’s company SHFT has developed until a full on nation wide touring, event production and local talent management agency. Managing some of china’s top electronic and hip hop talent, Luce also represents international label’s within China including Dim Mak, and EMPIRE working as A&R and social PR/ Marketing. In 2020, SHFT moves forward by opening a full music and video production studio in downtown Shanghai, behind their infamous Fixx Barbershop.