Philipp Grefer

February 22 2019

FakeMusicMedia/NEU, Co-Founder/Festival Director

Since 2009, as co-founder of Beijing based FakeMusicMedia, a 360 degree music- events- and creative agency + label with a passion for technology, Philipp has curated and produced over 400 events/tours with 200+ artists and 40+ brands/institutions in 15 countries on 4 continents. He manages chinese acts NOVA HEART,  SHAO & THE HORMONES and co-founded ELECTRIC CITY电市 &  EUPHORIA, an electronic music series across China on behalf of the European Union.

In 2016 he co-founded NEU, a platform for bringing together bright minds in the tech and creative industries from both sides of the Great Firewall (

Philipp also has worked as a journalist for major german media, is a frequent speaker at- and occasional consultant for international conferences. He started the chinese chapter of the International Music Manager Forum (IMMF) and has produced a comprehensive report on the chinese music industry for Music Norway and Initiative Musik. He holds a MA in Latin American Studies (San Diego, Cologne). Sometimes he spins music under his DJ name Metro Tokyo under which he compiled a special China edition of !K7´s DJ Kicks.