February 21 2019
50:50 - What's In It For Me?
Keychange is a pioneering European initiative which is empowering women to transform the future of the music industry and encouraging festivals to achieve a 50:50 balance by 2022. 60 emerging artists and innovators from across Europe will be invited to international festivals to take part in a series of showcases, collaborations and a programme of creative labs. Backed up by an innovation fund for the network to test new projects and ideas, Keychange aims to accelerate change and create a better more inclusive music industry for present and future generations.
Keychange is led by PRS Foundation, supported by the Creative Europe programme of the European Union, in partnership with Musikcentrum Öst, Reeperbahn Festival, Iceland Airwaves, BIME, Tallinn Music Week, Way Out West, The Great Escape, Mutek and by:Larm.
Why is Keychange needed?
Representation of women in the music industry remains very low in all European countries. Across the participating countries’ collecting societies, women represent 20% or less of registered composers and songwriters. Earnings for women are even lower and women are under-represented in leadership roles across the industry and on stages at festival programmes.
The creative Swedes Gnučči and Pale Honey (top photo) are engaged participants in the Keychange initiative. Photo: Ana Rab and Nelly Alegria Lind