Alice James: The New DNA of Live Event Production

EN

Alice James, Head of Production at AEG Presents UK, is one of the most respected leaders in live music and events production. With a career spanning major festivals, urban events, and international touring, Alice has shaped the production landscape for some of the world’s biggest artists and most ambitious events. Her expertise in technical production, event management, and operations is matched only by her passion for building high-performing teams and championing innovation in the field.

At by:Larm, Alice will share her journey from the ground up, literally, offering a behind-the-scenes look at what it takes to deliver world-class experiences in both greenfield festival sites and complex urban venues. She’ll discuss the evolving challenges of live event production in 2025, from sustainability and new technology to the critical importance of diversity, team culture, and mental health in the industry.

Alice’s keynote will inspire both established professionals and the next generation of event creators, offering practical insights and bold ideas for the future of live music production.