Cultivating a Nordic Sound: Innovative Marketing Approaches for Nordic Music

Presented by Music Norway

In this panel we delve into the Nordic sound and how to use it to create effective marketing campaigns. We explore strategies for promoting Nordic artists, how to utilize regional festivals and events, collaborating with local influencers, and how to optimize on the various digital platforms to resonate with audiences and build communities in the Nordic region and beyond.

Peder Benjamin Hagen – Agent/Manager, United Stage

Laura Jonsson – Promotion Manager PME Records

Filip Hiltman – Marketing Manager, Luger

Daniel Engholt Carlsen, Product Manager, Stellar Records