From The Smiths to The Strokes: Inside Rough Trade Records

Rough Trade Records is one of the most important independent labels of all time. Few have shaped independent music like Jeannette Lee and Geoff Travis.

From The Smiths and The Strokes to Arcade Fire, Pulp, Arthur Russell, The Libertines, and Antony and the Johnsons, their track record speaks for itself.

For over 40 years, they’ve built more than a label. They’ve built a blueprint for how independent music breaks through, scales globally, and actually lasts.

In this rare conversation, Jeannette Lee and Geoff Travis go inside the decisions, instincts and mistakes behind the artists that cut through – and lasted