In Conversation: Peer Osmundsvaag

Presented by IQ

Atomic Soul founder Peer Osmundsvaag will take center stage with a keynote interview at this year's by:Larm.

The veteran Norwegian promoter runs Oslo's Piknik i Parken and was co-booker and co-founder of Norway's Hove Festival and Club Quart booker in the late 90s. He recently returned to independence after having left All Things Live, of which he was one of the founding partners of 5 years ago.

Awarded the culture prize by the Mayor of Oslo for "helping to put Oslo on the map as one of the world's best concert cities" in 2017, Osmundsvaag holds the distinction of overseeing the two largest single day ticketed live music events in Norway's history: Eminem at Oslo's Voldslokka and Rammstein at the Bjerke Travbane horse track.

In conversation with IQ's James Hanley, Osmundsvaag will discuss his music business journey and share anecdotes from his storied career - from starting out as a DJ and free party organizer in the UK in the late 80s, to bringing artists such as Bon Jovi, Prince, Robbie Williams, Justin Bieber, Bruno Mars and Lana Del Rey to Norway.