K-Pop - What we can Learn from and How to Enter the Korean Market

Presented by Music Norway

K-Pop, the Korean pop music phenomenon, has shown us innovative ways to capture a global audience. We'll explore how this genre achieved worldwide acclaim and why it's essential for the music industry to understand the Korean market.

Sam Park, a representative from music giant Hybe, housing stars like BTS, will discuss K-Pop as a global brand, fan engagement strategies, and how international players can tap into the Korean market. Additionally, Cecilie Pricilla Nordseth from Sony Music Norway will share insights from Peder Elias' success in South Korea, including the role of artist collaborations and cultural understanding in achieving success.

Park, the global marketing manager for LE SSERAFIM, a recent K-Pop export success, has a background as Pop Marketing Manager at Universal Music Korea before joining Hybe (Source Music). Cecilie Pricilla Nordseth has been with Sony for 10 years and has a total of 20 years of experience in the industry. This conversation is not one to miss!