Catalogue is the fastest growing business in music. Re-recording campaigns like Taylor Swift’s “Taylor’s Version” series, streaming-only greatest hits albums from artists like The Weeknd, and obscure pop songs from the ‘70s and ‘80s thrust into the charts after placement in hit TV shows like Euphoria, are accounting for an increasingly huge chunk of listeners’ consumption habits. But how can artists and their teams best “reactivate” their own catalogue for this moment?
In this session, Amy Krawczyk, David Barnes and Tim Dunham will discuss the weird, wild world of catalogue, and how to make something old feel brand new to a new generation of fans.
In the panel:
Amy Krawczyk (Catalogue Manager, 4AD)
David Barnes (COO, Rhymesayers)
Moderated by Tim Dunham (777 Music)