RAYE, Coldplay, Franz Ferdinand: How Headliners are Built

In conversation with Marty Diamond.

From club shows to global stadium tours, Marty Diamond has spent decades building live careers at the highest level. Over the years, he has worked with some of the world’s biggest artists, including Coldplay, Lorde, Wet Leg, RAYE, Ed Sheeran, Sigur Rós, Franz Ferdinand and The Neighbourhood, and is widely known for building and scaling global live careers.

Marty Diamond is one of the most experienced and influential agents in the global live music industry, and a senior leader at The Team. In 2019, he was appointed Head of Global Music at Paradigm Talent Agency, where he led the company’s international music division and helped shape its global strategy.

So what does it actually take to get from breakout to global headliner? In this conversation, Diamond unpacks the decisions, instincts, and industry dynamics behind building careers that last – and scale.