Sami Pop: The Next Nordic Export Wave is Indigenous

Presented by JM Norway

Sámi pop music is on the rise, with a new generation of Sámi songwriters and artists now making a long overdue noise in the music industry. This is the moment for industry actors to boost - and learn - from the Nordic wave of indigenous talent!

Artist Ella Marie Hætta Isaksen, founders of Sámi songwriting camp Dolvot, invite the industry to discuss how we can promote and export Sámi pop music in the best way possible. How do we higlight and promote its uniqueness, and avoid exotifying stereotypes?

Panelists:
Anita Halmøy Wisløff (Entrepreneur, Booking agent All Things Live)
Katarina Barruk (Sámi artist)
Sandra Márjá West (Sámi artist, activist and cultural organizer)
Aggie Peterson (High North Music - sync-agency)

Moderated by Sofie Søndervik Sæther (JM Norway)