The Evolution of Data-Driven A&R

Finding and developing new artists is really the backbone of the recording side of the music industry, but these days, discovery is less about stumbling across an unknown singer at an underground club and more about tracking the digital buzz on a hot, new track.

Big data technologies reshape how talent scouts work to find the next rising stars. How is this affecting the music we listen to and the artists topping the charts? Are viral trends the goal or the enemy of sustainable careers? What are the pros and cons of data-driven A&R? And overall, how can you work towards discovering, developing and signing artists in this digital world?

Michelle Yuen, Business Development Manager at Chartmetric and Ankit Desai, founder and CEO at SNAFU Records will answer these questions and more, together with moderator Ben Blackburn, founder of twenty ten management.