The Latin Music Phenomenon

Presented by The Orchard

Latin is not a genre, nor is it a specific market. Yet it is one of the most influential phenomena of recent years globally. This session is the place to learn more about the strongly developing Latin music scene.

The Orchard’s Spanish team work with some of the greatest artists globally and will share their unique experiences and insights in this session. We will also be running through how you can achieve results for lesser-known artists and marketing tactics within the Latin music market that can translate to your Nordic artist.

Breaking a Nordic artist in these markets might seem overwhelming, but we can guarantee you’ll pick up some valuable knowledge and shortcuts to these exciting markets in this session.

Presentation by Alberto Muerza (Associate Director, Iberia, The Orchard).

Alberto Muerza is a seasoned digital music distribution executive with a passion for connecting artists with global audiences. As the Associate Director at The Orchard in Iberia, he has played a pivotal role in expanding the reach of independent musicians through innovative digital distribution strategies.