Presented by by:Larm
2022 sees the return of large-scale festivals after a two-year hiatus. Alongside social media comments and shouts of “Finally!”, we see some reports of slow ticket sales and a wary audience.
What has changed since 2019-2020? Who constitutes today’s audience? We also see a growing trend where multinational corporations partner up with, or outright purchase, big-scale festivals. What are the ramifications? How about those who are still indie – will they make it in a highly competitive field that is still coming to grips with the pandemic and affected by war and inflation.
Birgitte Mandelid (Head of Programming and Marketing, Øya Festival)
Maiju Talvisto (Head of Artist Relations, Flow Festival)
César Andión (Andalucia Music Forum / Mad Cool Pro)
Moderated by Lisa Blanning (Editor & Writer)
This panel follows The State of: Live at the same venue, starting at 1PM.