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The State of: Management

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Presented by by:Larm

What does it take to be an artist manager? Traditionally, you need to be a well organised people person, with in depth knowledge of the music industry, a big contacts list, and a passion for music. But how are changes in the music industry affecting this key role? Major labels and playlists are the big moneyspinners these days, with live appearances several reduced – where does that leave managers? What’s the key to success in 2021-22? What are the new styles and modes of management?


In this panel, managers with experience across many aspects of the business will discuss current trends and challenges. What does this all-consuming job actually require, and how is it evolving? What does the future of revenue streams, organisation and business models actually look like?

Panelists:

Giulia Ferrazzi, Flohio

Aslak Klever, Popular Demand

Vegard Waske, Mandelbaum

Moderator: Silje Larsen Borgan, Little Big Sister

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