Ticketmaster: State of Play with Sarah Slater

Join Ticketmaster UK’s Vice President of Music & Festivals, Sarah Slater, for an in-depth look at the latest festival trends from around the world. Drawing on insights from Ticketmaster's 2025 State of Play Festivals report, Sarah will explore UK findings including the rise in solo attendees, phones in the field and how families are switching to festivals over traditional family trips. She will also speak to local Norwegian research from this year's huge festival season.

With 20 years’ experience in live entertainment, Sarah Slater has played a key role in shaping unforgettable fan experiences – from the moment tickets go on sale to the live event itself – while driving significant growth for the Music & Festivals division and maintaining close relationships with the UK’s leading music promoters and event organisers, including Live Nation, SJM, the BBC, and Festival Republic.