New technology and future trends to by:Larm

December 05 2017

We're filling up our conference programme with eight new topics

The Treasure Hunter: Q&A with Matt Sullivan (Light In the Attic Records)
The Light In the Attic label is one of the most imaginative labels operating today, with over 200 releases of old and archival material since 2001, as well as new releases by current artists such as The Black Angels and Nicole Willis. Based in Los Angeles, LITA is all about digging up forgotten treasures and well loved classics – including albums by Tim Buckley, Annette Peacock, Bernard Purdie, Grateful Dead, Jackie Mittoo, Karen Dalton, Lee Hazlewood, Kris Kristofferson, Karin Krog, Mark Lanegan, Peter Walker, Sly Stone, The Last Poets and many more including compilations of experimental new age music and black power soul. Matt Sullivan, who founded the label in Seattle more than 15 years ago, will discuss the business of curating retro tastes and reveal the stories behind some of his most precious discoveries. .

The Invisible Songwriter: Credit Where it’s Due
Presented by The Norwegian Society of Composers
Looking through the song credits on digital services like Spotify, Apple Music and YouTube, you have to ask: where are the names of the songwriters? Today, 95 out of 100 songs on the Billboard Hot 100 are written and co-written by someone other than the artist performing it. But as far as the listings are concerned, the composers, songwriters and lyricists have been made practically invisible in the digital revolution. In this panel, we explore the reasons this has happened, and explain why it needs to be remedied – to the advantage of both the authors and the digital services themselves.
Moderator: Alfons Karabuda, Songwriter and President of ECSA, Chairman of SKAP, Vice President of the UN International Music Council.

AI and Music: Can We Learn to Love the Algorithm?
Presented by Music Ally
Are the new wave of artificial-intelligence startups here to eat musicians’ lunch, or to help them be even more creative? Music Ally presents an overview of what AI is and isn’t capable of in 2017, and how that might develop, and some of the most interesting startups.

Sustainable Business Models in the Age of Scaleability
Presented by Music Ally
“How scaleable is your business model” is a common question from venture capitalists looking at the next billion dollar ‘unicorn’ startup. What that really means is how few people do you need to employ to make a lot of money. Are we in a race to the bottom to devalue music generally and strip jobs and value creation from the creative community in our search for the ultimate scaleable global music platform?

Echos in the Canon: How Smart Speakers are Shaking Up Music
Presented by Music Ally
Amazon Echo, Google Home and Apple HomePod are taking music back into the living room (and kitchen, study, bedroom…) and making the music industry sit up and take notice. How will these smart speakers change the way people discover and listen to music, and what can labels and artists do to ensure that it’s their songs being recommended by Alexa, Google Assistant and Siri?

The 20 Music Startups You Need to Know About in 2018
Presented by Music Ally
Sparky presentation from Music Ally: the 20 music startups we think are most interesting, innovative and above all which can help artists and labels in 2018.

Data and Insights
Presented by Music Ally
Data is the fuel that powers the digital world. From sales and streaming to social media insights, understand what types of data each service collects on your fanbase and how you can best interpret its meaning. Learn best practices for cross-platform data management, and how metadata advancements, transparency and data protection have been changing the industry.

Future Trends
Presented by Music Ally
Future Trends is all about emerging opportunities. Whether it’s a new type of content that everyone can make with their phones—such as panorama/360 photos that look amazing on Facebook—or new ways we’re seeing fans and artists interact with each other—such as crowdsourcing content, funds and data—this module covers the best tools that we’ve tested and the biggest shifts across the industry. We shed light on the growing topic of transparency and explain the varied rising technologies, such as blockchain, that may enable a better future of music. We also provide insights on how artists can work with VR and emerging media without breaking the bank.