Nordic Music Biz – Top 20 Under 30

February 22 2018

There will be a ceremony honouring the Top 20 at by:Larm March 1st. HRH Crown Prince Haakon Magnus of Norway will also attend this ceremony.

The Young Power Players

Everyone knows Alan Walker, Zara Larsson, Of Monsters and Men, Lukas Graham, Tove Lo, Stargate and Max Martin. The talent out of the Nordics seems to be never ending. Artists, writers and producers from the Nordic countries are dominating the charts worldwide and constantly new talent emerge from the Nordics and hit the world stage. A vital part of the rise of these artists are the teams behind them, and especially the young forces who bring new perspective, ideas and business models to an ever-changing industry.

These are not just the next generation of executives, they’re setting new standards for both the music business and artists already today.

The jury consisted of 9 industry veterans from all five countries.
Karen Sofie Sørensen (Brak, NO), Silje Larsen Borgan (Little Big Sister, NO), Linda Portnoff (Musiksverige, SE), Jonas Holst (Universal Music Publishing, SE), Anders Meisner (MXD, DK), Jesper Mardahl (Promus, DK), Grimur Atlason (Iceland Airwaves, IS), Essi Kivitie (Music & Media, FI) and Mikko Niemelä (Ruisrock, FI). The jury has picked these aspiring music industry talents for the top 20 under 40 list:

Agnete Hannibal Petri (Assistant manager, ESCHO)
Laurits Bejder Klausen (A&R, The Bank)
Martin Rintza (Agent, Luger Denmark)
Rasmus Damsholt (Artist Manager, ATC Management)

Annika Oksanen (Agent & Promoter, Live Nation Finland)
Feniks Willamo (Agent & Promoter, All Day Agency)
Jannika Nyqvist (Product & Promotion Manager, Universal Music Finland)

Sindri Ástmarsson (CEO, Mid Atlantic Entertainment)

Andres Dahl (CEO, Paperclip)
Karen Norbakk (Manager, Mandelbaum)
Margit Bøhn (Project Manager, Exploitation, Universal Music Sweden)
Mina Evenrud (Managing Director, by:Larm Music Conference and Festival) – woooo!
Yonas Tesfamichael Aregai (Manager & partner, MER)

Ankit Desai (Founder, Snafu Records)
Anna Kornelia Åberg (Founder/A&R/Manager, BLNK Music & Neiked Collective)
Camilla Adamsson (Head of Brand Partnership, Sony Music Sweden)
Emma Finnkvist (Head of Local, Warner Music Sweden)
Max Holmstrand (Project Manager/Junior A&R, Refune)
Nicole O’Sullivan (Project Manager, Exploitation, Universal Music Sweden)
Sophia Olofsson (Senior Editor, Shows & Editorial, Spotify)

While determining the Top 20, the jury weighted a variety of factors, including, but not limited to: Company growth, Career trajectory, Reputation among peers, Overall impact in the industry in 2017, Artistic development, Innovation in their field, Touring revenue, Ticket sales, Social media presence, Radio and TV coverage and Creative campaigns

Jury’s statement:
Selecting the top 20 was a challenging but extremely fun process. To see what everyone has accomplished so early in their careers is inspiring and gives us a lot of hope for the future of the music industry. The 20 selected young professionals perfectly reflect what’s currently happening in the Nordic music scene, and we’re happy to see candidates from both the majors and indies, as well as festival organisers, represented.
You will see a lot more from the 20 on this list in the future and we can’t wait to see what great things they will achieve. As this is the first year of this fantastic initiative by by:Larm and NOMEX, I hope this will give the jury an even better understanding for the coming years with input from colleagues and the entire Nordic music industry. It’s important that we highlight not only the artists, writers, and producers from the Nordics but also how good we are as an industry, including how we take care and nurse talent.

– Jonas Holst, Jury leader and Head of Film & TV / Creative at Universal Music Publishing Scandinavia

20 under 30 is created by NOMEX, the Nordic music export offices; Export Music Sweden, Iceland Music Export, Music Export Denmark, Music Finland and Music Norway.