February 10 2020

Main Partners

Norsk Tipping

by:Larm and Norsk Tipping’s objectives are to raise the profile of young talents and Norwegian music generally, both nationally and globally. Both sides can achieve this through a long-term, strategic collaboration, focusing on the broad spectrum of cultural activities financed by Norsk Tipping’s annual profit. In doing so, we can give people’s musical dreams a chance.


In recent years Hyundai has shown itself to be an innovative, creative and youth-oriented brand which understands the value of making stories and great experiences in association with the music industry. They are already working with the prestigious Mercury Music Awards in the UK, and now they have buddied up with the Nordic Music Prize, by:Larm’s annual award.


MatPrat is the brand of the Norwegian Centre for Consumer information, Egg and Meat, and represents the Norwegian farmer. is a well-known source for food-inspiration, information and knowledge. Through our site, social media channels and our newborn chatbot Mats we provide people with everything they need to know about food when they need it. We also arrange panel talks and debates dealing with issues related to health and nutrition, animal welfare and sustainability, and believe in being were the crowd is. Food gets better with music and we look forward to proving that at by:Larm 2019.


Vulkan is the newest, and one of the most urban areas in Oslo. Here you will find everything you ever dreamed of when it comes to restaurants and food shops, and then some. We are proud to have Vulkan on board as our partner, and collaborate closely with them before, during and after the festival every year. We strongly believe that music and food has close ties, and this all comes to life during by:Larm!



by:Larm is unique in the way it manages to combine being a music festival and industry conference. Here, both new music and fresh thinking are in the air, which is what makes by:Larm so important. TONO is proud to have been one of by:Larm’s main sponsors for many years.


As the leading Norwegian ticket sales agency, it’s completely natural for Ticketmaster Norway to be a part of by:Larm. by:Larm represents the best learning zone and meeting point for the Norwegian music industry.

Comfort Hotel®

Comfort Hotel® is the perfect hotel choice whether you’re heading to a festival, trip with friends, a romantic getaway or simply need a place to crash because you missed the last train home. Comfort Hotel® love being where it’s at, and for them, festivals are where it’s at. That’s why we’re thrilled to be working with Comfort Hotel® – the hotels we have grown up alongside in the last six years.


NOPA is an interest organization for all composers and authors of lyrics to music.


O.B.Wiik is Norway’s leading business supplying tents and equipment to the nation’s festivals. Our delivery serice is always innovative in its thinking, and has invested heavily in new solutions for optimising its portfolio for the industry.


Junkyard is a cutting edge online store for urban – street – and sports –fashion. Our target group is representet by young individuals who express their style and creativity. Our belief is that by:Larms´s effort for the unkown artists and for the creative industries co-realates perfectly with Junkyards vison and values. We were proud to be a part of this for the first time in 2015, and hope to work closely with by:Larm in the years to come.

The Orchard

The Orchard is a leading independent distributor and label services company operating in more than 40 countries. We are very proud of working together with by:Larm on making this unmissable meeting point between Nordic and International Music Industry and Media.



Spaces offer creative working environments with a unique entrepreneurial spirit.
Originating in Amsterdam, Spaces was built on the idea that success breeds more success. We want to redefine the way work is done. That’s why we’ve cultivated a community of thinkers, achievers and imagineers. Plug into our energy and watch your world accelerate.


This year we proudly present NNNN as our Startup Partner

NNNN is here to reimagine what reference audio reproduction can be for music creators of today. NNNN is headquartered in the Oslo area, Norway but has a development team spread throughout Europe and the US. With a mission to produce the world’s best audio systems and with an expertise acquired through years of developing AV equipment for world leading brands, NNNN aims to take a lead position in the global market for professional audio equipment.

Municipal Partners


Since 2003 Eurosonic Noorderslag has organized the European Talent Exchange Programme (ETEP). Since the start of the ETEP programme in 2003 a total of 4001 shows by 1445 European artists from 34 countries were presented at 122 ETEP festivals (2003 – 2018).

Norsk Kulturråd

Arts Council Norway is the main governmental operator for the implementation of Norwegian cultural policy. Arts Council Norway functions as an advisory body to the central government and public sector on cultural affairs. The Arts Council is fully financed by the Ministry of Culture.


Oslo kommune

The grant scheme contribute to quality and diversity in Oslo’s art and cultural services, support the dissemination of the cultural heritage and stimulate innovation and development.

Music Norway

Music Norways skal legge til rette for eksporttiltak og internasjonal profilering av norsk musikk. Sammen med by:Larm og norsk musikkliv skaper vi internasjonale suksesshistorier.

Norwegian Ministry of Foreign Affairs

The main task of the Ministry of Foreign Affairs is to secure and promote Norway’s interests internationally. Norway’s interests are determined by such factors as its geographical location in a strategically important area, its open economy, its position as a coastal state and steward of substantial marine resources, and its extensive exports of oil and gas.

Webpage Ministry of Foreign Affairs

Norwegian embassies

The Norwegian embassies has its primary task to protect Norways interests towards the host country’s government and to promote relations between the two countries.